Building new capability inside a mature product — without breaking what works
The challenge
Simultaneously managing three distinct products — SM Apply, Market Research Solutions, and Wufoo — each at a different stage of maturity, with shared infrastructure and a single global team.
The constraints
Legacy codebases that couldn't be easily rearchitected. Customer SLAs that couldn't slip. A market research landscape being reshaped in real time by AI.
The outcomes
35% increase in delivery velocity. 18% reduction in operating costs. A global hackathon win in 2024 for a next-generation market research platform built in days — then evolved into product.
When I joined SurveyMonkey's Bengaluru engineering organization, I inherited a team managing three very different products at once. Wufoo — a beloved, high-scale form builder with millions of users — was in maintenance mode. SM Apply was a complex workflow platform for grants and scholarships that was growing rapidly. Market Research Solutions was a newer platform trying to compete in a rapidly evolving space. Each demanded a different kind of leadership attention.
The temptation in a situation like this is to try to unify everything — a single architecture, a single delivery process, a single metric. That instinct is usually wrong. A high-scale legacy product and a growth-stage new product require fundamentally different operating rhythms, different risk tolerances, different conversations about what "quality" means. Flattening those differences creates noise, not clarity.
My decision was to be explicit about the portfolio structure: segment the team's attention deliberately, invest in clean interfaces between the products where they shared infrastructure, and protect Wufoo's stability while giving the Market Research and SM Apply teams space to move faster. This meant harder conversations about headcount allocation than most people expected from an incoming manager. But clarity about where we were and weren't investing was more useful than false balance.
The 2024 Global Hackathon was a signal moment. My team led the creation of a real-time market research platform capable of advanced client segmentation and live industry trend analysis — and won from a global field. The win mattered less than what it demonstrated: a team with real creative energy, capable of building beyond the roadmap when given the space to do so.
"Treating three products as one team is a management comfort. Treating them as three distinct bets — with shared talent and different rhythms — is how you actually make progress on all of them."